Rebels were kidnapping, mutilating and murdering innocent villagers to control diamond mines in Sierra Leone. These so-called “conflict diamonds” were then sold illegally to finance further violence. This work helped pass the Clean Diamond Act, which mandated that gems be sold with a certification of origin, removing the financial incentive for such atrocities.

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Posters were put up where congressmen and women could see them. They were also sent to their offices.

 
 
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Constituents were given post cards to send to their Senator with the legislation’s goals on the reverse side.

 

Year two of the campaign.


CW: Vince Beggin
AD: Melissa Tresidder
Agency: MartinWilliams