If there’s a faster-moving, more competitive category then mobile carriers, you’ll have to tell me what it is. The steady beat of phone offers and service plans creates a fog of confusion often caveated with limits in teeny-tiny type. This campaign made the dreaded asterisk work for us.

This campaign could have gone on forever. We did six spots in the series, but only scratched the surface on how to destroy asterisks.

Radio’s great for time-sensitive retail offers. But that doesn’t mean you have to shout “hurry in while supplies last!”

Cellular South didn’t do a lot of magazine ads, but we were ready when they needed one.

This asterisk board didn’t get produced (bummer!), but we did do a lot of complementary, brand-related outdoor messaging.

To handle the speed of retail newspaper, we developed an entire system to accommodate every type of offer and ad size. Headlines were pre-written, images pre-selected, etc. The client had but to give us a few details, and a proof used for approvals was generated within hours.